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• Difference between market place and B2B paltforms

  Can marketplace paltoforms turn to B2B and vise versa

  

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  Engy El-Saby

  An online marketplace is a digital platform where various sellers can list their products or services, and buyers can purchase them directly. Online marketplaces are typically business-to-consumer (B2C) platforms, although some also facilitate business-to-business (B2B) transactions. On the other hand, a business-to-business (B2B) platform is a digital platform that connects businesses with other businesses, facilitating transactions between them. B2B platforms may include online marketplaces, but their focus is more on streamlining business operations and procurement processes. The main difference between an online marketplace and a B2B platform is their target audience and purpose. Online marketplaces primarily cater to individual consumers, while B2B platforms focus on connecting businesses with other businesses. B2B platforms also tend to offer additional features and services that are specifically designed to support business-to-business transactions, such as customized pricing, supply chain management tools, and analytics.